Relationships > Transactions #ThatsWhatVeeSaid

Making a sale is great.

Especially when that sale genuinely helps your audience (i.e. you have a truly great product)

But never chase a sale for the sake of making a sale.

Focus, first, on building relationships. Giving value. Earning trust. Over delivering. And showing people you care.

Because in the process of building relationships you’ll inevitably make more sales. It’s a win/win for you and, more importantly, your audience.

But if you only play the short game and always chase the sale without, first, building and nurturing a relationship…you’ll lose. Hard.



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Scale the Unscalable #ThatsWhatVeeSaid

Send personal,  individualized emails — take it easy with the blasts.

Reach out to people who need your help on Facebook,  Twitter, and Instagram and answer their questions — don’t try to sell them.

Pick up your phone and call your customer to say, “thank you.

Send something in the mail — something they really care about — and show them you care about them.

It’s all about scaling the unscalable.


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People Talk. Let ‘Em #ThatsWhatVeeSaid

Anytime you set out to do something new, people are going to talk.

Some might say good things.

Others, not so much.

Either way, what others say about you is none of your business. It’s irrelevant. It has no bearing on you and — unless you let it — has no influence over the positive impact you can make so long as you don’t give up.

Get this.

I’ve seen a fistful of people taking stabs at these #ThatsWhatVeeSaid posts.

I never say anything — I stay quiet, keep my head down, and work harder while they gossip on Facebook. Because, plain and simple, I don’t need their approval. I don’t need their blessing or belief or encouragement.

I know why I’m doing what I’m doing and I know — in the long run — it’s going to reach and help thousands upon thousands of people.

And that, to me, is what matters most.

So listen.

People are going to talk. And the more you put yourself out there, push outside the norm, and show people how serious you are about making a positive change…the more they’re going to talk.

So let ’em.





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Should You Get on Snapchat? #ThatsWhatVeeSaid


Not because it’s “better” than Facebook.

Not because it’s the “best” social media outlet.

And not because it’s the “key” to building your brand.

So why?

Because it’s a phenomenal and rapidly growing platform you can easily use to connect with, build, and give value to your community.

I’ve only been using Snapchat for 3 months — and, honestly, I only started because I knew Gary would rip me apart if I didn’t — and I’ve already seen dramatic improvements in the relationships I’ve built with my community members.

Funny part is I rarely post anything “serious.” Almost nothing directly “business” related.

It’s just me being me and having conversations with whoever decides to snap me.

Here’s my account if you want to see what I mean.


Do you need to be active on Snapchat?


But you don’t need to be active on Facebook either. At least, not if you have a solid understanding of targeted advertising and direct marketing. But that’s a topic for another day.

In the meantime, get on Snapchat. And use it as another way to help, connect with, and build your community.



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On Fitness Marketing #ThatsWhatVeeSaid

A favorite quote among fitness professionals goes something like…

The worst training program followed consistently will yield better results than the best training program followed inconsistently.

(I agree.)

Now, here’s a new one following the same train of thought…

The worst program with good marketing will yield better results than the best program with bad marketing.”

In other words, you can be the best coach in the world. Write the most effective programs. Have the smartest, most powerful training and nutrition methods.

But if no one knows they exist, it doesn’t matter. Because no one’s going to find, follow, and benefit from your programs.

My point?

Fitness marketing is scummy if you’re selling a bogus product.

If you’re selling a science-based, high quality, legitimately helpful product, though, you’re doing yourself and potential clients a disservice by NOT using good marketing to help them find it.


PS need help marketing your online personal training brand? I created a free course teaching you how to build your own successful online personal training business HERE.



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Make a Decision #ThatsWhatVeeSaid

You have a choice to make.

It’s not an easy decision.

Each side has its own set of “good’s” and “bad’s.”

So you wait.

Sleep on it.


Question yourself.

For days. Weeks. Months. Years?

Because it’s easier to say you’re “thinking about it” rather than take action and do it. You can’t fail if you never try. You can’t fall thinking about taking the step.

So you think about it more. And find comfort in saying, “I have more time. I’ll figure it out later.”

Well, let me assure you, you don’t have more time. And if you don’t decide now, you surely won’t figure it out later.

Make a decision.


Adjust later.



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Are You Scared? #ThatsWhatVeeSaid

I am.

Every day.

Putting others’ health in my hands. Publishing content for however many to critique. Building a business. Creating a life of which my family and I can be proud.

I’m scared shitless every day.

But that’s a good thing, I think. Because it means I care.

It means I care about the people I work with and I will always give them my best. 100%. No matter what.

It means I will never put out content I don’t believe in – everything I publish will be for the sole purpose of helping people achieve their goals safely.

And it means I will wake up early, go to bed late, and do whatever I have to do to build a successful, reputable business with integrity.

Are you scared?

I hope so.

Because if you aren’t doing something that scares you every day, you aren’t getting better.


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Hate All You Want #ThatsWhatVeeSaid

You can hate social media.

You can hate online coaching.

You can hate scammy marketers.

You can hate bad coaches.

You can hate all you want.

But hating doesn’t change anything. It doesn’t make a difference. It doesn’t help anyone. And don’t try to convince yourself it does.

It doesn’t.

The way to make a positive change — the only way — is to take action. Make your own content. Give people clear, practical, helpful advice.

So before you dive into your next Facebook rant hating on Food Babe or CrossFit or sit-ups, it might be worth considering how to add to the conversation instead of hating on it.







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Take the Fall #ThatsWhatVeeSaid

It’s easy to blame others.

Especially when — in all likelihood — it was their fault.

But here’s the thing.

Nothing positive has ever come from blaming someone else. 

The person blamed gets pissed (even if they know you’re right). You look like a child, not a leader, to onlookers. And you might feel good proving it wasn’t your mistake, but the negative repercussions swiftly overshadow your “win.”

So, listen.

Take the blame.

Own it.

Let it lie with you.

Because, yes, it will build better relationships. But it’s also easier to clean up your own mess. So take the blame — put it all on you — and you’ll find it’s much faster to “clean up” than blaming it on anyone else.




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Be a Copy Cat (Seriously) #ThatsWhatVeeSaid

Gary always says his goal is for his viewers to stop watching his content; to reach a point where they no longer need it, stop watching it, and start applying it. 

Because producing — not consuming — is what’s going to help you succeed. And if you succeed, he succeeds.

To do that, he tells everyone to copy him.


He tells people to study when he’s posting. What he’s posting. How often. Where. How. Why.

And copy it.

Not verbatim, obviously. Use your own content, ideas and opinions.

But study the strategies he uses and put them into practice with your own beliefs, systems, and methodologies.

Because Gary isn’t trying to teach you how to do your job. What he is trying to teach you, though, is how to capture and use attention. Because if you can get (and keep) large scale attention…your chances of winning increase tenfold. 


PS Gary has a camera guy — we call him, “DRock” — follow him around nearly every day. So I nicked the idea (on a smaller scale) and just hired my own camera guy to film me 1 day each week for the next year.

No saying if (or how) this will positively influence my business. But there’s only one way to find out — and I figure if I’m going to copy anyone it sure as shit better be Gary.

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