Relationships > Transactions #ThatsWhatVeeSaid

Making a sale is great.

Especially when that sale genuinely helps your audience (i.e. you have a truly great product)

But never chase a sale for the sake of making a sale.

Focus, first, on building relationships. Giving value. Earning trust. Over delivering. And showing people you care.

Because in the process of building relationships you’ll inevitably make more sales. It’s a win/win for you and, more importantly, your audience.

But if you only play the short game and always chase the sale without, first, building and nurturing a relationship…you’ll lose. Hard.

-J

 

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Scale the Unscalable #ThatsWhatVeeSaid

Send personal,  individualized emails — take it easy with the blasts.

Reach out to people who need your help on Facebook,  Twitter, and Instagram and answer their questions — don’t try to sell them.

Pick up your phone and call your customer to say, “thank you.

Send something in the mail — something they really care about — and show them you care about them.

It’s all about scaling the unscalable.

-J

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People Talk. Let ‘Em #ThatsWhatVeeSaid

Anytime you set out to do something new, people are going to talk.

Some might say good things.

Others, not so much.

Either way, what others say about you is none of your business. It’s irrelevant. It has no bearing on you and — unless you let it — has no influence over the positive impact you can make so long as you don’t give up.

Get this.

I’ve seen a fistful of people taking stabs at these #ThatsWhatVeeSaid posts.

I never say anything — I stay quiet, keep my head down, and work harder while they gossip on Facebook. Because, plain and simple, I don’t need their approval. I don’t need their blessing or belief or encouragement.

I know why I’m doing what I’m doing and I know — in the long run — it’s going to reach and help thousands upon thousands of people.

And that, to me, is what matters most.

So listen.

People are going to talk. And the more you put yourself out there, push outside the norm, and show people how serious you are about making a positive change…the more they’re going to talk.

So let ’em.

-J

 

 

 

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Should You Get on Snapchat? #ThatsWhatVeeSaid

Yes.

Not because it’s “better” than Facebook.

Not because it’s the “best” social media outlet.

And not because it’s the “key” to building your brand.

So why?

Because it’s a phenomenal and rapidly growing platform you can easily use to connect with, build, and give value to your community.

I’ve only been using Snapchat for 3 months — and, honestly, I only started because I knew Gary would rip me apart if I didn’t — and I’ve already seen dramatic improvements in the relationships I’ve built with my community members.

Funny part is I rarely post anything “serious.” Almost nothing directly “business” related.

It’s just me being me and having conversations with whoever decides to snap me.

Here’s my account if you want to see what I mean.

Snap

Do you need to be active on Snapchat?

No.

But you don’t need to be active on Facebook either. At least, not if you have a solid understanding of targeted advertising and direct marketing. But that’s a topic for another day.

In the meantime, get on Snapchat. And use it as another way to help, connect with, and build your community.

-J

 

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On Fitness Marketing #ThatsWhatVeeSaid

A favorite quote among fitness professionals goes something like…

The worst training program followed consistently will yield better results than the best training program followed inconsistently.

(I agree.)

Now, here’s a new one following the same train of thought…

The worst program with good marketing will yield better results than the best program with bad marketing.”

In other words, you can be the best coach in the world. Write the most effective programs. Have the smartest, most powerful training and nutrition methods.

But if no one knows they exist, it doesn’t matter. Because no one’s going to find, follow, and benefit from your programs.

My point?

Fitness marketing is scummy if you’re selling a bogus product.

If you’re selling a science-based, high quality, legitimately helpful product, though, you’re doing yourself and potential clients a disservice by NOT using good marketing to help them find it.

-J

PS need help marketing your online personal training brand? I created a free course teaching you how to build your own successful online personal training business HERE.

 

 

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