Making a sale is great.

Especially when that sale genuinely helps your audience (i.e. you have a truly great product)

But never chase a sale for the sake of making a sale.

Focus, first, on building relationships. Giving value. Earning trust. Over delivering. And showing people you care.

Because in the process of building relationships you’ll inevitably make more sales. It’s a win/win for you and, more importantly, your audience.

But if you only play the short game and always chase the sale without, first, building and nurturing a relationship…you’ll lose. Hard.