Yes.

Not because it’s “better” than Facebook.

Not because it’s the “best” social media outlet.

And not because it’s the “key” to building your brand.

So why?

Because it’s a phenomenal and rapidly growing platform you can easily use to connect with, build, and give value to your community.

I’ve only been using Snapchat for 3 months — and, honestly, I only started because I knew Gary would rip me apart if I didn’t — and I’ve already seen dramatic improvements in the relationships I’ve built with my community members.

Funny part is I rarely post anything “serious.” Almost nothing directly “business” related.

It’s just me being me and having conversations with whoever decides to snap me.

Here’s my account if you want to see what I mean.

Snap

Do you need to be active on Snapchat?

No.

But you don’t need to be active on Facebook either. At least, not if you have a solid understanding of targeted advertising and direct marketing. But that’s a topic for another day.

In the meantime, get on Snapchat. And use it as another way to help, connect with, and build your community.

-J