A favorite quote among fitness professionals goes something like…

The worst training program followed consistently will yield better results than the best training program followed inconsistently.

(I agree.)

Now, here’s a new one following the same train of thought…

The worst program with good marketing will yield better results than the best program with bad marketing.”

In other words, you can be the best coach in the world. Write the most effective programs. Have the smartest, most powerful training and nutrition methods.

But if no one knows they exist, it doesn’t matter. Because no one’s going to find, follow, and benefit from your programs.

My point?

Fitness marketing is scummy if you’re selling a bogus product.

If you’re selling a science-based, high quality, legitimately helpful product, though, you’re doing yourself and potential clients a disservice by NOT using good marketing to help them find it.

-J

PS need help marketing your online personal training brand? I created a free course teaching you how to build your own successful online personal training business HERE.