It doesn’t matter how much you “know.”

How many degrees you have.

How many books you’ve read or even if you’re the best at what you do.

Because none of that matters if people — the one’s you want to work with — don’t know you and, more importantly, how much you care.

Listen.

It’s your job to show people who you are and prove to them how much you care.

The onus is on you — not them — to build and create trust. And in the online world, the best way to do that is through free, valuable, high quality content.

Consistently.

Over and over and over again.

Your qualifications mean jack.

Don’t expect people to come find you, regardless of how “qualified” you are.

They won’t.

Because what they’re going to do — and this isn’t a guess, it’s a promise — is find the most easily accessible person who gives value, establishes trust, and consistently proves how much they care.

Period.

-J