Gary and I were driving back from coffee discussing advertisements targeted at entrepreneurs.

Make 10K/month from your side job.

0 to 6 Figures in 6 months.

Earn 100K/year from passive income.

We spoke about ’em all. 

Then Gary had an idea.

You know what I should do,” he asked, one hand on the wheel. “I should make an ad that says,Earn 1K/month by giving up your nights and weekends.'”

He paused.

An ad that says, ‘Earn 1K/month by giving up your nights and weekends and working your fucking face off.‘”

Another pause.

Because no one wants to hear that. But it’s the fucking truth.